CRM · Updated 2026
Quick Verdict
Choose Copper if your team lives in Google Workspace and wants a simple, integrated CRM to boost productivity. Choose Attio if you need a highly customizable, data-driven platform to model complex B2B relationships and processes.
Copper is a CRM designed for deep integration with Google Workspace, automating data entry from Gmail and focusing on ease of use for SMBs. Attio is a modern, flexible CRM built around customizable data models, targeting tech companies with complex relationship structures. Their pricing models differ significantly, with Copper charging per user and Attio offering a flat monthly rate. This reflects their core audiences: Copper for Google-centric teams seeking simplicity, and Attio for data-savvy teams requiring adaptability.
Side-by-Side Comparison
| Aspect | Copper | Attio |
|---|---|---|
| Pricing | $29 per user, per month | $99 flat rate per month |
| Ease of Use | Very high, with intuitive Gmail integration | Steeper learning curve due to powerful customization |
| Scalability | Good for SMBs; may be limiting for complex processes | Excellent for scaling complex, data-heavy operations |
| Integrations | Native and deep with Google Workspace | Broad via API; built for modern tech stacks |
| Open Source | No | No |
| Best For | Google-centric SMBs wanting automated, simple CRM | Tech companies needing a flexible, data-model-driven CRM |
Choose Copper if...
Copper is the better choice for small to mid-sized businesses deeply embedded in the Google Workspace ecosystem. It excels at minimizing manual data entry by automatically syncing contacts and emails from Gmail, making it ideal for teams that prioritize seamless integration and user adoption over deep customization.
Choose Attio if...
Attio is the superior choice for fast-growing startups and tech companies that need to model intricate sales processes and multi-faceted B2B relationships. Its data-driven architecture and high degree of customizability make it a powerful tool for teams that have outgrown rigid CRM structures and require a system to adapt to their unique workflow.
Product Details
Copper
A CRM built for Google Workspace that automatically organizes contacts and sales activities directly within Gmail.
Pricing
$29/user/mo
Best For
Small to mid-sized businesses that rely heavily on Google Workspace and want a CRM that minimizes data entry and boosts sales team productivity.
Key Features
Pros
- + Seamless, automatic sync with Gmail, Calendar, and Drive
- + Intuitive and easy-to-learn interface
- + Strong workflow automation for routine tasks
Cons
- - Limited functionality outside the Google ecosystem
- - Reporting and customization options are less robust than enterprise CRMs
- - Can become expensive for larger teams
Attio
A modern, data-driven CRM built for fast-moving teams to manage relationships with unprecedented flexibility.
Pricing
$99/mo
Best For
Fast-growing startups and tech companies that need a highly customizable CRM to model complex B2B relationships and sales processes.
Key Features
Pros
- + Extremely flexible and adaptable data model that can mirror any business process
- + Powerful automation reduces manual data entry and syncs information in real-time
- + Clean, modern user interface that promotes team adoption and collaboration
Cons
- - Pricing is steep for small teams, with core features locked behind the $99/month plan
- - Can have a learning curve due to its advanced flexibility and configuration options
- - As a newer platform, its third-party app ecosystem is less mature than established competitors